FRENCH EMBASSY HACKATHON
MY ROLE: UX/UI DESIGNER
TEAM: MOLLY FU, ALI BAGHERPOUR, ASHLEY SOBHANI, KIAN BEHDAD
DURATION: 12 HOURS
TOOLS: SKETCH APP, INVISION
In 12 hours, create a solution for the French Embassy, directly addressing the declining number of American students choosing France as a study abroad destination.
The French Embassy has reported a 10% decline in the number of U.S. students choosing to study abroad in France. This 10% decline raises red flags and is statistically significant.
A full redesign of one of the study abroad promotional websites, "Campus France". Our team of Data Scientists, a UX Designer and Visual Designer collaborated for nine consecutive hours to propose a solution that would address the direct pain points that were discovered through our data-focused research.
Each team's final designs were evaluated by a panel of judges from the French Embassy and General Assembly. Our team was awarded one of the two honorable mentions for our website redesign and data-driven research.
DATA SYNTHESIZED | CURRENT FLOW | PAIN POINTS | COMPETITIVE ANALYSIS | MOTIVATIONS
SKETCHING | HI-FI MOCKUP | ITERATION | PROTOTYPE
Based on research our team conducted, I highlighted the feature bullet points directly under the hero image.
To keep the user engaged, the website should also include an events calendar.
Based on the current flow and usability test, we add another CTA (call to action), button, "Get a Visa". A visa is one of the most important things required in preparation for study aboard.
FINAL HI-FI PROTOTYPE
Setting up "Google Analytics" for all four sites, and tracking the data periodically.
Optimize Campus France's SEO so that students searching "study abroad in France," or any phrase of that nature, are directed to our redesigned site.
A built out Digital Marketing Campaign to highlight the benefits of studying abroad in France.
A Seamless Flow among the four French Embassy websites, or a Centralized System, with Campus France being the epicenter.